Direct Marketing Success eBook

Project description

eBook-3D-3This eBook was developed as part of the Holiday inbound marketing campaign for Consumer Intelligence group. The eBook is filled with facts, statistics, and tips to show marketers ways to improve their Holiday marketing campaigns, with a particular emphasis on direct marketing.

The guide walks marketers through how to improve their campaigns with tips on:

  • Targeting and segmenting your customers,
  • Channel selection and optimization; and
  • Knowing the right type of lists to choose.

I created the eBook, end-to-end, including researching, writing, and layout design.

Read the eBook

Client: Consumer Intelligence Group

Date: February, 2014

Categories: Copy