The objective of the Holiday campaign was to create an inbound marketing campaign to promote using direct marketing during the Holiday marketing season and drive traffic to the company website. This was Consumer Intelligence Group’s first inbound marketing campaign.
I developed a strategy that focused on two pieces of unique content – an eBook and infographic – to be pushed out through a variety of marketing channels including landing pages, SEO/SEM, social media, blogs, conferences, and a lead nurturing email campaign. I created and implemented the entire campaign, end-to-end, including researching and creating the eBook and Infographic.
The Holiday campaign drove 21% of web traffic in 2014 – one of the highest traffic drivers including email and SEM.Read the eBook View the Infographic