Laura is a content strategist, self-proclaimed geek, and fierce defender of the Oxford comma. She works to tell engaging stories, make things look pretty, and generally class up the joint!
(Pssst . . . did you spot the Oxford commas?)
Good storytelling is the foundation of content marketing. People want to be entertained, inspired, and excited by brands. Storytelling makes that happen.
Stories are great. But analytics take your strategy to the next level. Segmentation, consumer analytics, and demographics data are the key to success.
What’s the point of content if it can’t be found? SEO, A/B tests, and split tests get your content to the right people, at the right time, with the right message.
Mapping the customer journey brings all the stories and insights together to turn leads into customers, and customers into advocates.
Cups of coffee.
Awesome ideas.
Counties explored.
Books on my shelf.
