Laura is a content strategist, self-proclaimed geek, and fierce defender of the Oxford comma. She works to tell engaging stories, make things look pretty, and generally class up the joint!
(Pssst . . . did you spot the Oxford commas?)
Good storytelling is the foundation of content marketing. People want to be entertained, inspired, and excited by brands. Storytelling makes that happen.
Stories are great. But analytics take your strategy to the next level. Segmentation, consumer analytics, and demographics data are the key to success.
What’s the point of content if it can’t be found? SEO, A/B tests, and split tests get your content to the right people, at the right time, with the right message.
Mapping the customer journey brings all the stories and insights together to turn leads into customers, and customers into advocates.
- Laura Marshall is that rare sort of person you always hope to work with but so rarely do . . . the one who gets it done well, quickly, efficently, and better than you could have hoped.Christopher GoldenNew York Times Bestselling Author
- Laura is a hard-working, detail-oriented, creative marketing genius . . . ChiZine Publications is by far the richer with her on board.Sandra KasturiCo-Publisher, ChiZine Publications
- Laura is dynamic and a brilliant communicator. It was a real pleasure working with her. She is a wealth of information and resources and has an eye for both the larger picture required in project management, but also the details and creativity needed to pull off plans with style.Beverly BamburyBook Publicist
- Laura is kind, patient, a hard worker, smart, resourceful, efficient, accommodating, never complains, and is simply a gem!Danielle PerronVice-President, Influence Marketing
Cups of coffee.
Books on my shelf.