CiG Re-branding

CiG Re-branding

Project Overview

In 2015 Consumer Intelligence Group (CiG) went through a re-branding phase. New product logos and new positioning for the company were developed. I was tasked with updating and re-designing the entire CiG website to reflect the new brand.

Additionally, the new brand position and identity had to be rolled out to all other marketing assets for consistency between mediums.


With the core software now being represented as a software-as-a-service model, I created the design to reflect current trends in software insights. To keep it user friendly, I streamlined the product offering from six products/services to three making it easier for visitors to the website to find the information they need.

The corporate brochure, used as a leave behind at conferences and meetings, had to succinctly tell readers what the company does, how they can help you, and how to contact them. The brochure featured bold colours, tight and simple copy, and a clear call to action.